Why Smart People Make Bad Food Choices: ...

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Harness the Psychology of Food for a Healthy Lifestyle

“…essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today’s consumer.” ―Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA

Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improving your quality of life.

Elusive healthy lifestyle. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet, have never been more overweight. For most Americans, maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong?

Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us all along, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets.

Apply behavioral science to your diet plan. A balanced diet creates a healthy lifestyle routine and better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits.

Why Smart People Make Bad Food Choices helps you:

  • Understand the psychology behind hidden influences
  • Make better decisions that lead toward a healthy diet
  • Fear less and enjoy more the food you eat
  • Become a positive force for the diets of those around you

If you enjoyed books like Eat, Drink, and Be Healthy; SuperLifeHow to Be a Conscious Eater; or How Not to Die; you’ll love Why Smart People Make Bad Food Choices.

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